A friend of a friend works with Tina Fey. We simply couldn’t resist a hand-delivered invite to join us at 3%. Below is what we sent her. Who knows if she’ll bite.
“Only in comedy does an obedient white girl from the suburbs count as diversity.”
Remember writing that? I sure as hell remember reading it. Same goes for your hilarious Kotex Classic campaign that almost didn’t see the light of day.
Campaigning for your work in a world where men decide what’s funny.
I get it.
I campaign for work in a world where men decide what will make women buy things. $4.3 trillion worth of things, in case anyone’s counting.
There was the ad campaign I wrote for PowerBar that the male Creative Director killed because he didn’t get why female yogis would love it.
The Saab car account that my agency pitched (with 17 men + 1 woman) and lost.
And the interview I didn’t get when my agency needed writers in Amsterdam. Apparently you need to have a penis, along with a bicycle, to work in the Netherlands.
Women drive the entire consumer economy, yet only 3% of creative directors are female.
Every ad you see where the humor is off, the premise is irrelevant, the model is anorexic, or the premise is insulting calls this fact into question.
Female consumers deserve to be addressed with respect and understanding.
Brands deserve to have their million-dollar budgets not wasted in a testro-fest.
And girls deserve a healthier media diet in the 3,000 ads they consume each day.
The 3% Conference is a first-ever gathering to tackle these issues. Kick-ass speakers like Jennifer Siebel Newsom, Barbara Lippert, Cindy Gallop, and Ale Lariu are coming to make big waves in a pond that has been still for decades.
And I hope you, Tina Fey, will bring your Bossypants goodness up to San Francisco on September 27 and show us how it’s done in Hollywood.