Okay, ladies. Kickoff is just 48 hours away. Everything you need to join our Super Bowl tweet-a-thon is below.
How it works: tweet your reactions about the best and worst ads, as they air. (You can cheat by viewing the spots in advance and thinking up 140-character play-by-play cleverness.) The goal is to cheer brands doing great work and blow the whistle on major fumbles. Try to be specific about why you do or don’t like ads.
Space permitting, include:
- the Twitter handle of the brand + their agency (listed below)
- the hashtag #adwomensb2013 so we can gain critical mass (and discover new friends)
- the hashtag #notbuyingit for anything you find sexist (created by the folks at Miss Representation)
- the hashtag #SB47 or Twitter handle @SuperBowl
- the hashtag #ChalkTalk2013 to have your tweet turn up in the ad replay sponsored by AAF Seattle.
Brand + Agency Twitter Handles
Budweiser: @Budweiser
Agency: @anomaly
Toyota: @Toyota
Agency: @PublicisUSA
VW: @VW
Agency: @DeutschInc
Doritos: @DoritosUSA
GoDaddy: @GoDaddy
Agency: @DeutschInc
Audi: @Audi
Agency: @VenablesBell
Axe: @Axe
Agency: @BBHLondon
Best Buy: @BestBuy
Agency: @cpbgroup
Cars.com: @carsdot.com
Agency: @mcgarrybowen
Chrysler: @Chrysler
Coca-Cola: @CocaCola
Agency: @WiedenKennedy
Century 21: @Century21
Agency: @redtettemer
Frito-Lay: @Fritolay
Agency: @GSP
Hyundai: @Hyundai
Agency: @InnoceanUSA
Kia: @Kia
Agency: @DEFYyourGOLIATH
Lincoln: @LincolnMotorCo
M&Ms: @MyMMscom
Agency: @BBDOWorldwide
Mercedes-Benz: @MercedesBenz
Agency: @MerkleyPartners
Milk Processor Education Program: @MilkMustache
Agency: @DeutschInc
Mio: @kraftfoods
Oreo: @Oreo
Agency: @WiedenKennedy
Paramount Pictures: @ParamountPics
Pepsi: @pepsi
Agency: @TBWA
Samsung: @SamsungMobileUS
Agency: @72andSunny
Skechers: @SkechersUS
Soda Stream: @SodaStreamUSA
Agency: @bogusky
Taco Bell: @TacoBell
Agency: @DeutschInc
Universal Pictures: @UniversalPics
Walt Disney Pictures: @DisneyPictures
Wonderful Pistachios: @getcrackin
Agency: @firehouseagency
You in? Add your pledge.
If you’re game, please add your name and Twitter handle in the comments section below as your pledge to join the twittersation.
My local 49ers are playing and my husband has invited a lot of folks over to watch. I’m making my famous homemade ice-cream sandwiches for dessert. And I’ve got you – my fellow 3 Percenters – tweeting all over the country with me. What could be better?
Count me in! I love participating in this every year!
I am so in!
Find me at @GOK8
I’m in!
Needless to say, I’m in. @katgordon and @3percentconf. Remember to leave your Twitter handles here, too, ladies.
Thx for the sweet tweet cheat sheet, Kat.
Look for my @rebrivved on Super Bowl Sunday.
@noellemac
I’m in. Tweet me at @Ad_Chickadee. Two hasghtags to also add are #BrandBowl, moderated by Edward Boches with Mullen (stats are usually published in USAToday the next day) and #WhartonFOA, moderated by Anthony Kalamut Creative Advertising at Seneca College Toronto.
Happy tweeting folks!
I’m in: @mommyswishlist
I’m sooooo in. Looking forward to it. Thanks for the cheat sheet.
I hope #notbuyingit becomes a trending topic. I bet it can!
Also – thanks for your comment on my GSD&M blog post yesterday. http://blog.gsdm.com/?p=10359
Last year, I wrote an open letter to those female CMOs of GoDaddy & Telewhor–I mean Teleflora. Never heard from them, and it looks like GoDaddy still has some awful spots at the ready, but at least we’re making our voices heard.
Thanks for helping lead the charge!
-Carlotta
@wellversedmom
@thefrutie is in! See you all on twitter.
Oops. That’s: @thefruitie
Am in
mine is @SafaaFx
my agency @s_startpoint
see you there
thanks for support
Game on. Hike. @webnavigatorgal
Let’s see if we can bring some fellow 3 Percenters tweeting internationally, too. They love those ads, even if their football runs a different game.
@webnavigatorgal
I’m in. Find my snarky comments coming from @zeehive.
I’m in. @Gorder.
I’ll be weighing in: @GoDunkle
I didn’t view any ads before the game so will have try to clever on the fly. My twitter username is @kammiemcarthur
Thanks for the call out on our #ChalkTalk2013 hashtag! We had a great event. Participating tweets can be seen at our story on Storify: http://j.mp/UHgVrS.