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Below is our 2013 Agenda. 2014 Agenda will be posted this Spring and will include the following keynotes and speakers: John Gerzema, Cindy Gallop, Todd Henry, Tara Mohr, Sarah Granger, Rob Schwartz, Jess Weiner, Ann Mack, and many more. We’ll also be debuting a new CD Bootcamp track where aspiring creatives can learn from the best in the business how to make the leap from creating to Creative Directing.

Time Location Activity Speakers Topic
8:15am -
4:45pm
InterContinental
Foyer
Registration Open
8:15am -
4:45pm
Howard Room Social Media Lounge Open
8:15am -
9:00am
InterContinental
Foyer
Continental Breakfast
8:50am -
9:00am
InterContinental
Ballroom
General Session Melanie Lundquist, Owner, Intercontinental Hotel San Francisco, Philanthropist Opening Remarks for Day 2
9:00am -
9:45am
InterContinental
Ballroom
Morning Keynote: QR Codes Kill Kittens: A Cautionary Tale for Creatives Scott Stratten, Author, President, UnMarketing Location-based check-ins. QR Codes. Sponsored tweets. With every new business tool comes misuse that alienates customers, disheartens employees and can drive your clients’ business into the ground. None of us needs another list of what we should be doing. Scott Stratten, one of the top 5 social media influencers in the world, will tell us what not to do.
9:45am -
10:30am
InterContinental
Ballroom
Panel:
Protecting the Muse
Shasta Nelson, Author, “Friendships Don’t Just Happen”
Yvonne Tally, Owner, POISED Fitness & Lifestyle
Dr. Romie Mushtaq, Neurologist + Mind/Body Medicine Physician
Moderator:
Julie Vessel, Group Account Director, Mono
Your creativity is your currency – and needs to be replenished. Yet so many creatives routinely operate on a sleep deficit and a stress surplus. What toll do these behaviors take on your life and your livelihood and how can you sneak in (and reap the benefits of) more movement, downtime and friendship? Find out before you burn out.
10:30am -
11:00am
InterContinental Ballroom Fireside Chat: What a Creative-Friendly Company Looks Like Sally Thornton, Founder, Forshay
Jenn Maer, Design Director, IDEO
Bragging rights in agencies typically belong to those who work vampire hours and never cry uncle. Not anymore… Now the future is all about results, collaboration and feeding the souls of creative folks by achieving a successful work/life blend. Hear from two experts about work/life success stories that are real and actionable. Before you assume “I could never pull this off at my agency,” let Sally and Jenn give you the tools and inspiration to make change happen.
11:00am -
11:30am
InterContinental
Foyer
Break Eleven at 11 - sponsored break
11:30am –
1:00pm
InterContinental
Ballroom
General Session
11:30am –
12:15pm
InterContinental
Ballroom
Panel: Channeling Your Inner Entrepreneur Amy Swift Crosby, Founder, SMARTY
Katherine Barr, General Partner, Mohr Davidow Ventures
Susan Credle, CCO, Leo Burnett
Moderator:
Kristi Royse, CEO, KLR Consulting
Entrepreneurs are those who identify a need and fill it. Creative folks are especially adept at this kind of noticing, formulating, and birthing. Unfortunately, many agencies just aren’t set up to harness entrepreneurial contributions. Learn how to build a business beyond the brief.
12:15pm
1:30pm
Pacific Terrace Lunch
1:30pm -
2:45pm
InterContinental Ballroom
General Session
1:30pm -
2:45pm
InterContinental
Ballroom
Afternoon Keynote: The 97% Speak Rob Schwartz, Global Creative President, TBWA
Scott McAfee, Managing Partner, Sanders\Wingo
Jeff Miller, CD/UX Director, JM Creative
PJ Pereira, CEO/CCO, Pereira & O’Dell
Moderator:
Xanthe Wells, Executive Creative Director, Pitch
Male CDs weigh in on why more female creative leadership is needed, share what they’ve witnessed in various ad agencies, and talk about ways men (and women) can take an active role in upping the number of female creatives.
2:45pm
2:50pm
InterContinental Ballroom Introduction of the Afternoon Breakouts Kat Gordon, Founder of The 3% Conference Live Musical Performance: Alisha Zalkin, Singer, Songwriter
3:00pm -
3:55pm
Breakout Session | Choose 1 Breakout to attend.
Note: Separate registration required for Speed Mentoring
Breakout 1 InterContinental Ballroom Panel: On the Homefront Danielle Trivisonno Hawley, GCD, POSSIBLE
Jaime Robinson, ECD, Pereira & O’Dell
James Robinson, ECD, Agency TwoFifteen
Steve Hawley, Co-Founder, Director of Sales & Marketing, Westland Distillery (Previously: Creature, Client Services Director)
Toria Emery, Creative Director of Copy, Adobe
Darren Morgan, Social Studies Teacher, Aspire's Golden State College Preparatory Academy

Moderator:
Heidi Swartz Principal, Swartz Company
Married? Kids? Advertising’s unpredictable and often punishing hours can make it a challenge to hold down the fort at home. Hear how several couples manage to stay sane—on their own terms. This session may change how you run your household now but can also help single creatives see around a corner coming up in their lives.
Breakout 2 Sutter (5th Fl)
Seats 90-100
Marketing to Women: Best Practices
Sponsored by Chaordix
Marti Barletta, President/CEO, The Trendsight Group
Kimberly Pinkson, Founder, Eco-Mom Alliance
Lynn Forbes, Co-Founder, WOAH!
Kat Gordon, Creative Director, Maternal Instinct
Siobhan Neilland, Founder, OneMama
Katherine Wintsch, Founder, The Mom Complex

Moderator:
Brooke Campbell, Director of Client Services, Chaordix
Remember the old saying about not knowing which half of your ad budget is wasted? Well, if you don’t know how to market to women, it’s likely about 85% of your marketing budget is going down the drain. Learn best practices and emerging technologies from experts in green marketing, mom marketing, boomer marketing, and the social good movement.
Breakout 3 Telegraph Hill (4th Fl)
Seats 90-100
Leading Every Step of the Way
Sponsored by McCann Worldgroup
Brynn Bardacke, Global Group Creative Director, The Coca-Cola Company
Erica Hoholick, Global Managing Director, Ogilvy & Mather London
Juliana Lukasik, Commercial Director/Owner, @Large Films
Kate Ertmann, Owner/President, Animation Dynamics

Sallie Mars, SVP, Chief Diversity Officer, McCann
What happens when women manage all stages of the creative process, from concept inception to production/on-set direction, post-production design and implementation? Great things. Hear from this powerhouse team how women can take advantage of changes in the digital age, access to technology and good old fashioned networking to get ahead. And if you’re a manager, learn hiring practices and management techniques that will help you attract and support upwardly mobile women.
Breakout 4 Union Square (3rd Fl)
Seats 90-100
Engaging Male Champions... or Becoming One Yourself Jeffery Halter, President at YWomen
  • What are the three things you will never hear a man say about women?
  • What Leadership Competencies do men value?
  • What are the secrets to getting ahead that men know, and how can men champion more women in advertising leadership?
These questions and more will be covered in this engaging and provocative workshop. Based on the ground-breaking Catalyst Research, Women Take Care, Men Take Charge, Jeffery Tobias Halter, former Director of Diversity Strategy at The Coca-Cola Company, will help men and women uncover novel ways to grow the 3% number.
2:55pm -
3:55pm
Montgomery Room Speed Mentoring Event
Sponsored by the 4A’s
A Social Goodness event presented by:
Rebecca Rivera, Writer/CD, 3% Digital Strategist and co-founder, Social Goodness

Jeff Miller, CD, UX Thinker Upper and co-founder, Social Goodness
The first event of its kind. Speed Mentoring is not networking with an agenda. It’s a way for Creative Directors to pay it forward and for up-and-coming creatives to learn from the best. How it works: 20 CDs and 20 creatives meet in a fast-paced setting to ask and answer burning questions and make meaningful, long lasting mentorship connections.
Are you a creative who wants to meet your mentor? Follow this link.
4:00pm –
4:45pm
InterContinental
Ballroom
General Session
4:00pm –
4:45pm
InterContinental
Ballroom
Panel: How Women Lead Alana Conner, PhD, Cultural Psychologist + Co-Author of Clash! 8 Cultural Conflicts That Make Us Who We Are
Daina Middleton, CEO, Global Performics
Dianne Wilkins, CEO, Critical Mass
Wendy Wallbridge, Executive Coach, Apple
Moderator:
Kelli Robertson, Group Brand Strategy Director at Goodby, Silverstein & Partners
Empathy, intuition, collaboration, the ability to read a room. Many of these “soft skills” are emerging as profoundly powerful in business today. Which women in your agency possess these gifts and how can you put them to their greatest use?
4:45pm –
5:00pm
InterContinental
Ballroom
Wrap-up Kat Gordon, Founder of The 3% Conference Conference Closing Remarks

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  • Forbes interview with Kat Gordon
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  • Communication Arts: Homogeneity is the enemy
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  • The Globe and Mail: Mad Women
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