Ayesha Mathews-Wadhwa is Chief Pixel Bender of PixInk, a design microagency serving a macro niche: brands marketing to women, who drive over 80% of purchasing decisions. She nurtures emerging brands and strengthens iconic ones through powerful design, unique insight and a deep understanding of the female consumer. When she's not bending pixels or championing women entrepreneurs, Ayesha serves as a board member with the Bay Area Video Coalition.

Twitter: @AyeshaMathews

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