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The 3% Conference has been steadily gaining awareness and influence in the press. We’re regularly quoted, interviewed, and cited as having an impact on the future of advertising. Some of our favorite mentions thus far are below.

Top Mentions:

Kat Gordon has taken on the elephant, the big issue, and is empowering and inspiring women in advertising all over the world.

Mad Women: A Herstory of Advertising

To me, the 3% problem is an idea problem, which makes it all of our problem.

— Will Burns, Founder & Ceo, Ideasicle, via Forbes

Most people assume Mad Men is a quaint time capsule. The wardrobe has changed and there’s no smoking and no bourbon, but if you really get down to the nitty gritty we haven’t made nearly the progress we should.

Fast Company, Where are all the women creative directors?

And then there’s this one that popped up in the Twitter stream of Roger Sterling from Mad Men shortly after our inaugural event.

It's a dangerous situation when all-important conclusions are drawn by one kind of person. Even if that person is the all-knowing, practically perfect, white, middle-class male.

Nina DiSesa, Seducing the Boys Club

Times are changing. This is by no means a pity party for creative industry women. It’s about supporting talent.

Denver Egotist

“…if ever advertising should adopt affirmative-action hiring practices, I think MEN will be the beneficiaries, since awareness is rising steadily about the competitive advantage women have in our field.

INTERRUPT Magazine, Interview with Kat Gordon

It’s not that a guy doesn’t have the talent to craft an ad for a feminine hygiene product or that a woman can’t craft an ad to sell a convertible Porsche. It’s just that when a brand needs to primarily engage women and mothers on an ongoing basis, it helps to have some female creative input.

The Mentory

We need more clients to demand women run their accounts.

— Edward Boches, Chief Innovation Officer, Mullen, via creativity_unbound

...the only way you avoid groupthink and excessive like-mindedness is to have some kind of conflict in a team or group.

Harvard Business Review, The Truth About Creative Teams

I just went to a conference this summer called The 3% Conference for women creative directors. We only make up 3 percent of the creative director workforce, which really floored me. I thought we made a lot more. Perhaps we do in New York, but for the whole country … that was kind of eye opening for me.

Piper Hickman, The New York Times

It’s a proven fact that having more women and ethnicities represented in business results in better business performance. More importantly, we are an industry that both influences and is influenced by the culture of our society. Simply reflecting one ethnic group isn’t good enough.

Nancy Hill, CEO, the 4A’s, The Agency Post

When is this incredibly smart and capable industry going to realize we aren't saving lives? We're in advertising. Let's get real. Why all the all-nighters? The broken promises? The skipped plans with friends and families because you're stuck at the office? The guilt?

The SF Egotist

When clients think about hiring an agency they need to be asking who is going to work on my business, who is the person to be the voice for my brand targeting women.

Kathy Delaney, CCO, Saatchi & Saatchi Wellness, via Fast Company

I wish there were more women to interview for creative directors. If you could find them, you would hire them because strong creative comes from insights from both genders.

Val DiFebo, CEO, Deutsch, via Fast Company

It’s important to foster a community and build teams that go against the traditional Mad Men construct. That absolutely means supporting women in advertising but also mixing up the model completely. If you hire for sameness the output will be sameness.

Jennifer Parke, Creative Director, She-conomy: The Metamorphosis of Feminine Power, The Agency Post

I know that ad agency upper management doesn’t give a flying fandango about my feelings. You know what they do care about, though? Keeping clients." Rebecca Rivera, Creative Director and cofounder of Social Goodnes.

via good.is

If you’re getting women walking away, you’re losing half the talent in your industry.

— The Globe and Mail Mad Women? Why women walk away from advertising

Women are much better organisers of time in our industry than men. I would argue they’re even better at doing their jobs than men in our industry generally.

Sir Martin Sorrell, Women Are Better in Advertising, The Telegraph

Women in advertising are learning that their femaleness is not a liability to be fixed, but an advantage to be celebrated.

Vitamin W

You can (and should) watch Cindy Gallop’s 3% Conference keynote speech. It’s perhaps the best 31 minutes you can devote to understanding the ways that advertising is broken and our best hopes for fixing it.

The SF Egotist

I got a call from Kat Gordon about a year ago asking if I'd be interested in being part of an idea she had for something brand new called "The 3% Conference." I immediately said 'yes' but wondered how in the world she would be able to pull this all together. She did. And it was incredible. In many ways, this was our Woodstock. I have been to countless conferences where you were lucky if one or two of the speakers brought content and relevance. Here...every one of them did. It was the best conference I've ever attended. Can't wait for next year. I suggest you book early. The word is spreading. I'm proud to have been a small part of this unique happening.

Tom Jordan, The SF Egotist

“More than 80% of all purchases are made by women. Yet most women say they don’t like the way they’re marketed to. Is it a coincidence that only 3% of all ad agency creatives are women? Are advertisers getting what they pay for?”

--Kat Gordon

“Kat Gordon has taken on the elephant, the big issue, and is empowering and inspiring women in advertising all over the world.”

-- Mad Women: A Herstory of Advertising

“We need more clients to demand women run their accounts.”

– Edward Boches, Chief Innovation Officer, Mullen

 

Watch




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  • Forbes interview with Kat Gordon
    more
  • Communication Arts: Homogeneity is the enemy
    more
  • The Globe and Mail: Mad Women
    more
 
 

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