“Call it inertia, call it the 97% protecting their own, call it fear, call it whatever. It doesn’t matter. What’s important is that it is in your interest, Mr. and Mrs. Client, to change it. To demand more women in your agency’s higher ranks. Not because it’s the “right thing to do for women” (though it is), but because it will improve the creative product your agency is putting out the door every day.”

—FORBES

“Eleven is proud to sponsor The 3% Conference to show our belief in the critical business need for more female creatives in our industry. Talent
is what makes an agency, and female creatives
are in big demand and short supply.
This needs to change.”

—HEIDI TAGLIO, SF EGOTIST

“It’s hard to see how agencies can hope to create work that drives their clients’ businesses if they pretty much do it without the input and sensibilities of more than half the world’s population.”

—BRIAN MORRISSEY, DIGIDAY

“My hope is that we can give Kat Gordon, the visionary behind the 3% Conference, a massive branding problem at next year’s event. Let’s make her change the signage, the flyers, the web site, everything. Because, with our help, in 2013 she’ll be calling it the ‘10% Conference.”

—FORBES

“Kat Gordon did every one of us huge service by bringing all of us together to start this conversation. The best thanks we could give back would be to simply continue that conversation, taking it even further so that with enough time, women generations from now won’t even remember being treated any differently.”