Born in Toronto, Colleen spent the early years of her career working in advertising and TV production in Canada. She moved to New York, and by 2006, Advertising Age named her one of the top 25 Women to Watch. That same year Colleen sat on the Cannes Cyber Lions Jury. Most recently, Colleen was Chief Digital Officer, Worldwide at the major international ad firm TWBA, where she worked with clients including Adidas, Pepsi and Nissan. She left TBWA in the summer of 2010 to start Socialistic, which she now runs as CEO.
Colleen describes Socialistic at a “creative strategic consultancy,” for the new Digital/Mobile & Social channels rather than an ad agency. The company works with brands, including Showtime Networks, Fast Company magazine and GE, to develop content and social media strategies that support a Brand Publishing approach to consumer engagement.