Kat Gordon is the founder of The 3% Conference and founder and creative director of Maternal Instinct, an agency dedicated to marketing to mothers. Her agency’s proprietary product, the MBA Program (Mom Brand Audit), is a deep dive into every aspect of a brand’s marketing — web, email, print, social media, positioning — resulting in a guide map of specific ways to up the mom-friendliness of a brand. 

Prior to launching her own agency, Kat worked as a senior copywriter at Hal Riney & Partners and Andersen Lembke, winning numerous awards for her campaigns for Saturn, Microsoft, and Target. She is passionate about excellence in marketing to women and has spoken on the topic at The 140 Conference, Savor the Success, APNA, Mom 2.0 Summit, and Rock the World.

Twitter @katgordon @3percentconf

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  • Forbes interview with Kat Gordon
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  • Communication Arts: Homogeneity is the enemy
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  • The Globe and Mail: Mad Women
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