Dr. Lauren Tucker is a Senior Vice President and Director of Consumer Forensics at The Martin Agency, where she leads a team of consumer intelligence experts focused on uncovering data-driven insights that fuel actionable business ideas. Educated at the Universities of Virginia, Texas-Austin and Wisconsin-Madison, Dr. Tucker has accrued more than twenty years of providing creative, disciplined thought leadership to colleagues and clients, including BFGoodrich Tires, Bacardi Rum, DaimlerChrysler and Kellogg.

Her innovative approach to brand marketing, diversity management and consumer intelligence has resulted in fundamental changes in the way The Martin Agency thinks about the industry and executes its world renowned creative product. A former tenured professor at University of South Carolina, Lauren continues to take her passion for marketing and communication education beyond The Martin Agency’s doors to inspire and encourage today’s professionals, educators and young thought leaders on whom the future of marketing depends.

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  • Forbes interview with Kat Gordon
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  • Communication Arts: Homogeneity is the enemy
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  • The Globe and Mail: Mad Women
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