Karen Mallia is a former copywriter and creative director, teaching creative strategy, copywriting and campaigns at the University of South Carolina. Before that, she taught advertising at The City College of New York and at FIT/SUNY. Her New York ad agency career spanned two decades and numerous agencies, from Ogilvy to Scali, McCabe, Sloves to TBWA\Chiat\Day and a several smaller shops. Mallia has worked on creative projects ranging from cars to cosmetics, Fiberglas to fragrance to financial services. She loves teaching cause communication and public service advertising. She finds the creative process and product infinitely fascinating, and is currently engaged in research on its evolution with digital media. She continues strategic and creative consulting.