Rebecca Rivera is a social animal, digital writer, and occasional Creative Director who recently gave up agency life to go freelance. She believes marketers get shortchanged when the people most likely to buy their products aren’t in decision-making roles at ad agencies. She should know. For 20+ years, Rebecca has had a ringside seat at agencies big & small like Team One, DDB LA, McCann Erickson, Publicis& Hal Riney, Digitas Boston, and Digital Influence Group.

Twitter: @rebrivved